Stefan Doering

Stefan is a business coach, sustainability expert, and serial entrepreneur who has run seven businesses in New York, and he started his first business when he was just 17 years old! Stefan is the mind behind the NYC-based green retail store, Earth General, which was the Walmart of its time in sustainable products.

And he was featured in multiple media platforms, including Bloomberg, The Wall Street Journal, The New York Times Magazine, The Daily News, Good Morning America, and many others. He also had his sustainable innovations presented in front of Congress. Stefan founded BEST Coaches after a serious accident which left him unable to walk, hear, or see. But Stefan was (and is) a pretty unreasonable guy so he challenged himself to run five miles in 90 days, and he did!

That’s when he came up with the groundbreaking idea for BEST Coaches’ 90-day UnReasonable challenge – that you can achieve far away goals in very little time if you just put your mind to it.

Edna White

Edna is an experienced life-purpose coach with over 15 years of experience working with clients and helping them develop positive practices and implement various mindset approach principles. She also offers general guidance and continues to serve major organizations with employee retention initiatives.

Edna is also a 22-times-published author, speaker, editor-in-chief of SPEAK Magazine, podcast host, and internationally-recognized expert in how to get unstuck and create a limitless life. She helps people recognize and heal generational patterns and habits and then get paid what they are worth.

Edna has always been an advocate of loving oneself in life and in business. She is also a freestyle dancer, feet-on-the-ground community advocate, and a 20-year real estate broker.

Thomas Moebus

Tom’s career spans over 30 years in leadership positions in universities including MIT, the University of California, Irvine, and SUNY. He is the co-founder of Octane, an innovation ecosystem that has brought over $4 billion in investment to help over 600 businesses grow and has helped create over 20,000 new jobs.

Tom developed the FastTrac entrepreneurship training program as Vice President of the SUNY Levin Institute. That program helped over 3,500 New Yorkers start or grow entrepreneurial businesses over a period of seven years. Tom has also led his own firms and participated in partnerships in coaching and consulting services.

Together with his BEST Coaches colleagues, he co-developed the Shift Workshop in early pandemic days to help rescue small businesses from their difficult plight.

He is a singer, guitarist, and songwriter, and very much enjoys the creative arts, blending them where possible with his work. His coaching style blends a lifetime of listening and learning, a rich experience of grand success, occasional painful failure, and a growing wisdom of heart that comes at this stage. He has three children and lives with his wife in Madison, Connecticut.

Reviews

“BOOM! (That was the sound of my business taking off when I put some of BEST Coaches’ ideas into practice.)”

Dr. Gideon Orbach

Chiropractor

New York, NY

“Creating magic and results in the world takes talent, faith, luck and a great coach. Stefan Doering is a terrific and talented coach ... and find that working with him creates magical results on a daily basis.”

Arielle Ford

Publishing Agent

La Jolla, CA

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