1. Top 10 Reasons Biz’s Fail and How To Protect Yourself
    The other day my phone rang.  It was from a woman who was referred to me by a client.  The caller, whom I’ll call Suzie, had that familiar sound in her voice that she was about to hit the wall with her two-year-old business.  And my client thought I could help her.
    Suzie was burnt out, over worked and overwhelmed.  And desperate.
    She had been steadily losing most of her business over the past year and as a result depleted her entire savings, laid off her staff and was tapped out financially.  And she was considering filing for bankruptcy, both personally and for her business.  Suzie was watching her dream business and life savings disappear in front of her.
    Sadly, I confirmed what she feared most:  hire a good attorney to help with the wind down and to start rebuilding her life.  There really was not much else I could do other than give Suzie a lot of emotional support.
    According to the U.S. Census Bureau’s Business Information Tracking Series, one third of start-ups close before the end of their second year in business.  After the sixth year in business, over 60 percent are gone.
    Top 10 Reasons Businesses Fail*:
    1. Lack of experience
    2. Insufficient money
    3. Ignoring the competition
    4. Poor inventory management
    5. Uncontrolled or unexpected growth
    6. Poor location
    7. Over-investment in fixed assets
    8. Poor credit arrangements
    9. Low sales
    10. Lack of proper planning
    *– Provided by the Kaufmann Foundation at http://www.kauffman.org/.
    Out of these ten reasons, #10 trumps all.  Many of the other nine reasons go away with proper planning.  Not all or all the time, but by far it reduces your risk and exposure.
    You may have heard the axiom, “If you fail to plan, you plan to fail.”
    Suzie, and many others like her, do not have marketing or sales plan, nor really ever researched her market or competition.
    Is this you?
    And while it is crucial for entrepreneurs to have the, “Ready, FIRE, Aim” mentality, it must come with SOME planning.
    Entrepreneurs must balance risk and responsibility to themselves and their stakeholders.
    So how to dramatically increase your chances of success is to plan out your business strategy.
    Another study, from the U. of Arizona, found entrepreneurs who complete an entrepreneurship course or training program:
    Are three times more likely to start a new business
    Are three times more likely to be self-employed
    Have 27% higher annual incomes than other jobs they’ve held and own 62% more assets
    I feel these statistics are interesting and valuable, but hide something even more important:
    It is one thing to plan, it is another to execute.
    You MUST get your planning completed and then executed.  Take courses, I highly recommend this, especially BEST Coaches’ courses!
    If you do not select one of our courses, fine.  Just make sure you have a system to execute your plan you are creating.
    Next week we are announcing a new four-month program for small businesses that focuses on state-of-the-art business training, planning, execution and support to ensure your success.
    So that not only will you avoid these Top 10 reasons business’ fail, but you will comfortably succeed as the economy starts its recovery.
    Action Steps for the Week:
    Have you planned your next moves in your business?
    If you have not done this or it has been over six months, here is what you need to plan ASAP:
    Rethink through your product and service and adjust it for today’s economy and competition
    Study your competition for any changes and new players, what they offer and their price points
    Determined your sales and marketing plan
    Work out your cash flow and revenue forecasts for the next six – twelve months
    Determine how you will execute your sales and marketing plan
    Evaluate your team—if you don’t have one or need more people on it, determine where are you going to find them and how will you compensate them
    Lastly, review how these adjustments will that impact your cash flow and sales plans
    This plans powerfully can take time and clear direction.  Please watch for next week’s announcement for our next and most powerful program of the year so far:  our 4 month mastermind group that will do all this with you.

    The other day my phone rang.  It was from a woman who was referred to me by a client.  The caller, whom I’ll call Suzie, had that familiar sound in her voice that she was about to hit the wall with her two-year-old business.  And my client thought I could help her.

    Suzie was burnt out, over worked and overwhelmed.  And desperate.

    She had been steadily losing most of her business over the past year and as a result depleted her entire savings, laid off her staff and was tapped out financially.  And she was considering filing for bankruptcy, both personally and for her business.

    Suzie was watching her dream business and life savings disappear in front of her.

    Sadly, I confirmed what she feared most:  hire a good attorney to help with the wind down and to start rebuilding her life.  There really was not much else I could do other than give Suzie a lot of emotional support.

    According to the U.S. Census Bureau’s Business Information Tracking Series, one third of start-ups close before the end of their second year in business.  After the sixth year in business, over 60 percent are gone.

    Top 10 Reasons Businesses Fail*:

    1. Lack of experience
    2. Insufficient money
    3. Ignoring the competition
    4. Poor inventory management
    5. Uncontrolled or unexpected growth
    6. Poor location
    7. Over-investment in fixed assets
    8. Poor credit arrangements
    9. Low sales
    10. Lack of proper planning

    *– Provided by the Kaufmann Foundation at http://www.kauffman.org/.

    Out of these ten reasons, #10 trumps all.  Many of the other nine reasons go away with proper planning.  Not all or all the time, but by far it reduces your risk and exposure.

    You may have heard the axiom, “If you fail to plan, you plan to fail.”

    Suzie, and many others like her, do not have marketing or sales plan, nor really ever researched her market or competition.

    Is this you?

    And while it is crucial for entrepreneurs to have the, “Ready, FIRE, Aim” mentality, it must come with SOME planning.

    Entrepreneurs must balance risk and responsibility to themselves and their stakeholders.

    So how to dramatically increase your chances of success is to plan out your business strategy.

    Another study, from the U. of Arizona, found entrepreneurs who complete an entrepreneurship course or training program:

    • Are three times more likely to start a new business
    • Are three times more likely to be self-employed
    • Have 27% higher annual incomes than other jobs they’ve held and own 62% more assets

    I feel these statistics are interesting and valuable, but hide something even more important:

    It is one thing to plan, it is another to execute.

    You MUST get your planning completed and then executed.  Take courses, I highly recommend this, especially BEST Coaches’ courses!

    If you do not select one of our courses, fine.  Just make sure you have a system to execute your plan you are creating.

    Next week we are announcing a new four-month program for small businesses that focuses on state-of-the-art business training, planning, execution and support to ensure your success.

    So that not only will you avoid these Top 10 reasons business’ fail, but you will comfortably succeed as the economy starts its recovery.

    Action Steps for the Week:

    Have you planned your next moves in your business?

    If you have not done this or it has been over six months, here is what you need to plan ASAP:

    • Rethink through your product and service and adjust it for today’s economy and competition
    • Study your competition for any changes and new players, what they offer and their price points
    • Determined your sales and marketing plan
    • Work out your cash flow and revenue forecasts for the next six – twelve months
    • Determine how you will execute your sales and marketing plan
    • Evaluate your team—if you don’t have one or need more people on it, determine where are you going to find them and how will you compensate them
    • Lastly, review how these adjustments will that impact your cash flow and sales plans

    This plans powerfully can take time and clear direction.  Please watch for next week’s announcement for our next and most powerful program of the year so far:  our 4 month mastermind group that will do all this with you.

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  2. Hi!

    Thank you for the dozens of e-mails from six countries with recommended Latino green businesses from Brooklyn.  It shows how you love supporting your fellow entrepreneurs!

    After screening and speaking with most of the suggestions, seven were recommended and seven were accepted.  The following Latino-based green businesses working in Brooklyn have been invited to go down to DC and meet and be acknowledged by the senior Congresswomen in the US House of Representatives, Nydia Velazquez:

    1. CeleBritAy New York Inc.: www.celebritayny.com from Williamsburg, Brooklyn.  Elizabeth Santiago, owner, has an award winning eco-friendly skin care company who’s  mission is to create “real” green, natural & organic skin care products, using only fresh, natural, organic, and earth friendly materials that don’t deplete the planet.

    2. IES Solutions: www.iessolutions.com in the Coney Island area of Brooklyn.  Jose Ortega is a partner for these alternative energy installers who have been doing some large projects here in New York City.

    3. Loop Organic: www.looporganic.com in Greenpoint, Brooklyn.  Carmel Campos owner of this really great organic cotton wholesale company has her textiles in many retail stores in New York and around the country.

    4. New Energy Technology & Development, Inc.: http://hsh7.tech.officelive.com/default.aspx located in NY, NJ , PA. Tomasito Bobadilla is a partner in this clean tech / energy development company with two patents for enhancing solar, wind, electric car battery systems, and hydro-electric, among other uses.

    5. NRD Energy and Water LLC: www.NRDenergyandwater.com from Bellerose, NY. Jaime Ramirez is one of three Latino engineers working in the application of clean and renewable sources of energy such as Solar Energy and Wind Power as well as drinking water and waste treatment management at residential, commercial and industrial levels.

    6. Re Char: www.re-char.com in Bushwick, Brooklyn.  Jason Aramburu owns a really cool bio fuel company with patent-pending technology to convert bio waste into fuel and bio-mass.  Super-modern, super-green company!

    7. Si Se Puede (a.k.a We Can Do It!): www.wecandoit.coop in Sunset Park, Brooklyn.  A great women’s cooperative, women owned, women-run business designed to create living wage jobs that will be carried out in a safe and healthy environment, and that promotes social supports and educational opportunities for their members.

    Having been involved in green businesses for 20 years, it is very encouraging to see so many now up and running from the best borough in New York! :)

    Thank YOU again for helping make this happen.  These businesses, NYC’s economy, and the planet are better off because you did!

    Stefan

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  3. Recently my wife was holding my hand and looking at me, asking if I was OK.  As I stared at her bleary-eyed she said, “Since I’ve known you, I have never seen you in a five hour business meeting.  What happened?”

    Good question.

    I couldn’t really explain it, and later started to grasp what I learned.  Danielle Lanyard, from www.openventuresociety.com and my social media consultant, had just taken me through an intense and full-out training on what works and doesn’t work in the world of business and social media.

    And it was overwhelming, even for someone with an MBA in Information Systems, to fully grasp the depth and power it has to offer small businesses.

    Yet walking away from that meeting, I learned that social media is turning business marketing upside down, and well as how to manage and use it successfully.  And while it is still less than a year old in the business world, it will likely be the #1 source of marketing within the next couple of years.

    As Danielle finished my training, she explained that the businesses that embrace social media first are going to be the businesses that will benefit far better than those that join later.  And most businesses still have not jumped on board yet.

    Is this you?

    Why to get your business into Social Media:

    • Build relationships with those you normally don’t have access to
    • Access to others exponentially via word of mouth
    • Build brand awareness to much greater audiences
    • Search engines will pick you up much better
    • Mitigate negative experiences of your company quickly and powerfully
    • Over time, build sales to much greater audiences
    • Allows you to focus on “Social” component of triple-bottom-line

    Very simply, social media is an extraordinary tool for creating relationships online.

    That’s it.  But this simple tool creates relationships far beyond what has been known even a year or two ago.  It also allows people to congregate and have access to each other and share resources and information that once was privy only to large businesses and government.

    For example, the power of Twitter creating the riots experienced in Iran over the recent elections.

    At the sake of oversimplifying things, how it works is people congregate real-time around topics and issues that interest them using a medium they choose.  In plain

    English this means you pick a topic you want to know more about, and meet online with others to share information and create relationships… live and in the moment.

    What this translates to in business is when you create or link up with communities related to what you do as a business and you create relationships with them through contributing and sharing, you can create a powerful following in months.

    Once you connect with people from with these established communities and then share what you can offer them in the way of products or services, they are much more likely to be interested and also pass it along to their followers in their communities.

    And the impact can be exponential.

    One company, Kogi Korean BBQ taco truck in LA http://kogibbq.com/ has been using social media with great results.  They’re clientele are young and tech-savvy and quickly amassed 14,000 followers.  They now use Twitter to broadcast where their food trucks are located and have lines of people waiting for their tacos.

    Another company, CoffeeGroundz www.CoffeeGroundz.net, a coffee shop in Houston that stumbled upon becoming the first to-go takeout order place via Twitter.  Being the first created a lot of buzz on Twitter, where their online orders have become popular.

    CoffeeGroundz now hosts Tweet-Ups – events where local Twitterers meet up to chat, network and generally get to know people better. Not only does this generate great PR for CoffeeGroundz, but they also provides more revenue from the 100+ Twitterers!

    To do this successfully, the power is in the giving.  There is a basic rule of thumb with social media:  95% giving and 5% asking.  In fact, if you get online and start selling something to your community without any relationship building, you will lose your community quickly.

    Be aware of the myths vs. realities of social media:

    Myths

    • It’s quick
    • It’s easy integrate with your business
    • You can make a quick buck

    Realities

    • Takes time
    • Takes consistency
    • Takes giving (not receiving)

    Yet you might find once you start you will get rolling in no time.  Focus on building relationships through giving information.  Then just see where it takes you from there.

    Action  Steps for the Week:

    • ASAP:  Set up Twitter, Facebook and LinkedIn accounts.  Use a userid that is consistent with your company’s brand
    • Commit to at least 30 minutes a day to comment on other’s blogs, tweets, Facebook  announcements, and answer questions on LinkedIn, etc.
    • Download and use Bit.ly and Tweetdeck to track people following you and your posts on Twitter and Facebook
    • Start following your colleagues and popular people in your industry
    • Join and/or create groups and communities on these social media sites
    • Start contributing to others

    “Most importantly,” Danielle told me, “just start somewhere.”

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  4. Congresswoman Nydia Velazquez’s office just asked if I can recommend some Latino owned and/or operated green-based business here in Brooklyn.  She wants to showcase them in mid-September at the CHCI Public Policy Conference and Awards Gala in Washington, D.C.

    Congresswoman Velazquez is a senior House of Representative and Chairwoman of the Congressional Hispanic Caucus, Chair of the House Small Business Committee and a senior member of the Financial Service Committee.

    Her office is looking for Latino green businesses from her district in Brooklyn and has asked me for recommendations.

    If you feel you qualify or know someone who qualifies, please respond ASAP at: Stefan@bestcoachesinc.com so we can determine if it would be a fit for you/them.

    Thanks,

    Stefan

    PS:  in order to attend the conference in September, you do NOT need to be a green-based business from Brooklyn.  This announcement is for those that would like to be showcased by a powerful congresswoman from Brooklyn.

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