Program Director
Senior Business Coach
Mastermind Group Coordinator

Joanne Goodrich - Program Director
Joanne Goodrich is a coaches’ coach. She’s dedicated more than 20 years of her professional life to coaching thousands of entrepreneurs and executives all over the world. She’s considered one of the best, with particular expertise in communication, leadership, team building and productivity.
Since joining BEST Coaches in 2005 as senior coach, Joanne has been helping design and run the company’s programs and has worked with hundreds of its clients. Her “action-oriented” coaching style makes sure clients stay true to their “being” in life. At the same time, she helps clients create the structures they need to achieve the business results they want.
Joanne was one of the early generation of trained coaches. She received her training more than a decade before coaching was an officially recognized occupation. By the ‘90’s, she was an award-winning team-builder at one of the largest and most successful training and development organizations in the world.
As a coach for AT&T Wireless and then a coach and trainer with other companies, she developed many communication, productivity, sales, and team-building programs and did 1-on-1 executive coaching as well. Over the years, Joanne has worked with all types of businesses including multi-million dollar and multi-level marketing companies, real estate, startups and “solopreneurs,” creating and delivering programs that make a real difference.
Joanne is deeply committed to entrepreneurs and small businesses. She started her first company before leaving grade school and has since started, or been involved with starting, more than a dozen others.
She is also dedicated to helping sustainable business clients. Her passion for the environment dates back to the early ‘90’s where she was in charge of the largest Christmas tree recycling program west of Chicago, for Western Nevada Clean Communities, where she managed 2,500 volunteers a year. She has also done volunteer work for local environmental non-profits.
Joanne’s wide-ranging interests are reflected in her college career, in which she studied pre-law, biochemistry, environmental science and fine arts. She also obtained a specialized construction degree at the University of Michigan, Detroit.
She graduated from Coach U. in 2003 and completing post-graduate work at Coachville, including seminar leading and various business training programs.
Joanne has always lived where other people vacation, in places like Palm Springs, Lake Tahoe, and Sun Valley and Sandpoint, Idaho where each day she makes sure she takes advantage of her natural surroundings with gratitude and fun.
Joanne is an inveterate dog lover and trainer, and an outdoor lover with interests in skiing, and hiking. She loves sewing as well.